Feb 2, 2017 | Rocket Fuel
We’re at the Florida Venture Forum, and at yesterday’s Women in Venture Capital event we were reminded how often technology companies forget that creative campaigns work! So with a nod to Throwback Thursdays, we wanted to share a story of how the...
Jul 20, 2016 | Rocket Fuel
We believe that in B2B marketing, elements of offline marketing like corporate social responsibility, speaking engagements, events, promotional items and even old-fashioned direct mail give your online campaigns depth, soul & dimension. We call it integrated...
Jul 8, 2016 | Rocket Fuel
We had a completely different post planned for today, but in light of the events of the past three days, we decided to take a different tactic. With a large part of our team based in Orlando, we’ve been through the wringer in the past month. And yet the...
Jul 5, 2016 | Rocket Fuel
We like the following post from Heidi Cohen. We’re planning a future post to help technology business builders by providing our view on the differences between marketing, marketing communications and the many marketing sub-categories. We think it can be...
Mar 16, 2016 | Rocket Fuel
We’ve been involved in helping emerging technologies right out of the laboratory go from tech to successfully sold product or successful exit for over 20 years (we’re kind of bad a**es in that area.) So we’re confident in giving you this piece of...
Feb 19, 2016 | Rocket Fuel
That’s right, all of you believers in social as the holy grail, there is no such thing as social strategy. At least not in a vacuum. Here’s why: Social is a channel with subset channels like FB, Instagram, LinkedIn, etc. Social is not strategic; it is tactical You can...
