Feb 28, 2018 | Marketing Strategy, Rocket Fuel
Every call we get for marketing services starts pretty much the same way. The caller says “I need a social media plan” or “Can you do SEO marketing?” or something similar. They ask us to perform a tactic. We get it. For example, if we called...
Feb 12, 2018 | Rocket Fuel
We help our clients create strong marketing elevator pitches. But, paring down marketing services into a 30 second elevator speech is not necessarily the best — or at least not the easiest — idea. Oh, don’t get us wrong — we have a number of elevator...
Dec 15, 2017 | Rocket Fuel
Your high tech marketing isn’t supposed to be geeky. “But of course it is,” you cry. “If you don’t tell them the specifications, details of the product and how hot this new technology is, you won’t be able to get them to see what...
Oct 21, 2017 | Rocket Fuel
“How do you like my new logo, is it good?” A friend to our firm “re-branding” his consulting firm asked us this today on LinkedIn. And in the simplest terms, we might have responded “looks nice, tighten up the font so the name of the company is easier to read and...
Sep 15, 2017 | Rocket Fuel
We LOVE guerrilla marketing campaigns. We can’t get enough of them. We build flash mobs, send out flying pigs, create dragon costumes, give away cute plush puppies… Our campaigns are fun, engaging, memorable, socially shareable and really stand out in an...
Feb 10, 2017 | Rocket Fuel
In this highly charged U.S. political climate, we see many brands staying away from the PR & politics fray and many diving in. So the question becomes: in PR & politics, do you tie your brand to a political side or not. Is there an advantage to choosing...
