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Spark Rocket in New York: Marketing planning NOW!

Spark Rocket in New York: Marketing planning NOW!

Nov 18, 2021 | About Spark Rocket, Brand Development, Marketing Strategy, Missions, Rocket Fuel

Spark Rocket Marketing is proud to announce we are servicing businesses and non-profits in New York. We’d love to meet you at our new office in the prestigious MetLife building, 200 Park Ave. We’re just steps from Grand Central. Plan now for 2022 This is a...
Marketing budgets in the digital age

Marketing budgets in the digital age

Aug 26, 2021 | Brand Development, Content Development, Marketing Strategy

Since 2008, the world of marketing has changed significantly. And for an experienced marketing agency, the changes to how companies manage their marketing budgets has been, well, challenging. The average marketing budget has taken a cut due to a belief —...
“I eat whole bags of Doritos on the couch” (aka., things “Big Data ” won’t tell you about your customers)

“I eat whole bags of Doritos on the couch” (aka., things “Big Data ” won’t tell you about your customers)

Mar 19, 2021 | Big Data, Marketing Strategy, Rocket Fuel

I eat whole bags of Doritos on the couch. Or at least I can. I mean, I don’t do it every day. It’s just an occasional thing. I mean I hardly ever do it. Really. Shhhhh…Don’t. Tell. Anyone. Oh, crap. Now I’ve done it. Big Data has my human...

Celebrate Starters! A get it started playlist

Jan 29, 2021 | Brand Development, Marketing Strategy, Rocket Fuel

 
Start-up tech brands are ugly. Here’s why.

Start-up tech brands are ugly. Here’s why.

Nov 25, 2020 | Brand Development, Marketing Strategy, Rocket Fuel

When we attend presentations and conferences in tech and high-tech communities, we are astounded by the lack of visual and verbal appeal of many tech brands. And often, tech brand campaigns: whether targeted to investors, partners or end-users, are similarly bland,...
No F*cks Left Friday: Stop Crowdsourcing Brand Development!

No F*cks Left Friday: Stop Crowdsourcing Brand Development!

Sep 11, 2020 | Brand Development, Marketing Strategy, Rocket Fuel

Stop using social media, friends and family to test and make decisions about your brand development. We mean it. PLEASE. JUST. STOP. Why? 99% of the time, your personal network is nothing like your customer profile. When it comes to brand development, if you’re...
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