Nov 25, 2020 | Brand Development, Marketing Strategy, Rocket Fuel
When we attend presentations and conferences in tech and high-tech communities, we are astounded by the lack of visual and verbal appeal of many tech brands. And often, tech brand campaigns: whether targeted to investors, partners or end-users, are similarly bland,...
Sep 11, 2020 | Brand Development, Marketing Strategy, Rocket Fuel
Stop using social media, friends and family to test and make decisions about your brand development. We mean it. PLEASE. JUST. STOP. Why? 99% of the time, your personal network is nothing like your customer profile. When it comes to brand development, if you’re...
Apr 16, 2018 | Corporate social responsibility, Marketing Strategy, Missions
There’s nothing technologists love better than a TLA — no? Well, even marketers are guilty of the occasional three-letter-acronym and the one that stumps people the most is CSR. So for Marketing 101 Mondays, we’re going to tell you about CSR —...
Apr 4, 2018 | Crisis Management, Marketing Strategy, Press, Rocket Fuel
Sigh. It’s obligatory for an agency to talk about Facebook and how it relates to marketing these days, no? So here’s our take. But, you might be surprised by what we think is most important about the Facebook controversy Do you REALLY need Facebook? At...
