Feb 19, 2016 | Rocket Fuel
That’s right, all of you believers in social as the holy grail, there is no such thing as social strategy. At least not in a vacuum. Here’s why: Social is a channel with subset channels like FB, Instagram, LinkedIn, etc. Social is not strategic; it is tactical You can...
Feb 12, 2016 | Rocket Fuel
That’s okay — so do we. We all suck at branding when it comes to our own brand, You see, when it comes to brand development, we have found the biggest mistake companies make is trying to D.I.Y. it. Even your internal teams who are the brightest, most...
Jan 2, 2016 | Rocket Fuel
So my mother had a superstition. On New Year’s day, beginning as early as 12:01 a.m., you should DO the things you want to have occur in that year and avoid the things you don’t (like chores, busy work, unpleasant tasks). So, in that vein, I spent...
Dec 28, 2015 | Rocket Fuel
It seems to have become fashionable to eschew resolution-making. Provocative headlines citing studies of how often resolutions fail are filling my Facebook feed. But we’d like to raise a toast to resolutions! (BTW- we’ll admit it’s a slightly...
