Messaging: It matters more than the means!

Messaging: It matters more than the means!

So when we venture out to share the messaging about what we do with the B2B and tech communities we love, we are bombarded with questions about how we achieve marketing success for our clients. And inevitably, people jump to asking questions like: Do you do social?...
“Hey, how do you like my logo?”

“Hey, how do you like my logo?”

“How do you like my new logo, is it good?” A friend to our firm “re-branding” his consulting firm asked us this today on LinkedIn. And in the simplest terms, we might have responded “looks nice, tighten up the font so the name of the company is easier to read and...
PR & Politics on No F***s Left Friday

PR & Politics on No F***s Left Friday

In this highly charged U.S. political climate, we see many brands staying away from the PR & politics fray and many diving in.   So the question becomes: in PR & politics, do you tie your brand to a political side or not. Is there an advantage to choosing...