Feb 23, 2021 | Corporate social responsibility, Press, Public Relations, Rocket Fuel
For today’s Marketing 101 Monday — we tackle public relations. Public relations is more than planning parties. Don’t get us wrong — we love a cocktail, a reason to dress up and an over-the-top theme as much as the next Vegas hotelier, but...
Apr 4, 2018 | Crisis Management, Marketing Strategy, Press, Rocket Fuel
Sigh. It’s obligatory for an agency to talk about Facebook and how it relates to marketing these days, no? So here’s our take. But, you might be surprised by what we think is most important about the Facebook controversy Do you REALLY need Facebook? At...
May 5, 2016 | Missions, Press
The Mission: Strategic Press Placements In a perfect world, we’d have major news announcements from our clients every month, guaranteeing the media would continue to cover their outstanding contribution to society with their emerging technologies. But sometimes,...
May 5, 2016 | Missions, Press
The Mission: Strategic Press Placements In a perfect world, we’d have major news announcements from our clients every month, guaranteeing the media would continue to cover their outstanding contribution to society with their emerging technologies. But sometimes,...
May 5, 2016 | Missions, Press
Case Study: Dermazone Solutions Press Campaign LAUNCHPAD CHALLENGE: Get major media coverage A boutique beauty products company, getting mainstream media coverage from beauty magazines—without the ability to swag-bomb editors with lavish gifts, trips and...
