ROCKET-FUELED READ OF THE WEEK!

We like the following post from Heidi Cohen. We're planning a future post to help technology business builders by providing our view on the differences between marketing, marketing communications and the many marketing sub-categories. We think it can be incredibly...

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Marketing 101 for Mad (and not so mad) Scientists

We've been involved in helping emerging technologies right out of the laboratory go from tech to successfully sold product or successful exit for over 20 years (we're kind of bad a**es in that area.) So we're confident in giving you this piece of early advice. Your...

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It’s no F*s Left Friday! You suck at branding.

That's okay -- so do we. We all suck at branding when it comes to our own brand, You see, when it comes to brand development, we have found the biggest mistake companies make is trying to D.I.Y. it. Even your internal teams who are the brightest, most creative, best...

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Superstition realized…

So my mother had a superstition. On New Year's day, beginning as early as 12:01 a.m., you should DO the things you want to have occur in that year and avoid the things you don't (like chores, busy work, unpleasant tasks). So, in that vein, I spent yesterday doing some...

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A toast to resolutions!

It seems to have become fashionable to eschew resolution-making. Provocative headlines citing studies of how often resolutions fail are filling my Facebook feed. But we'd like to raise a toast to resolutions! (BTW- we'll admit it's a slightly self-serving toast -- it...

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