Press Relations
The Mission: Strategic Press Placements In a perfect world, we'd have major news announcements from our clients every month, guaranteeing the media would continue to cover their outstanding contribution to society with their emerging technologies....
Press Relations
The Mission: Strategic Press Placements In a perfect world, we'd have major news announcements from our clients every month, guaranteeing the media would continue to cover their outstanding contribution to society with their emerging...
Press Relations
Case Study: Dermazone Solutions Press Campaign LAUNCHPAD CHALLENGE: Get major media coverage A boutique beauty products company, getting mainstream media coverage from beauty magazines—without the ability to swag-bomb...
Brand Development
DEFENDERTECH The Mission: Re-branding to things that don't make you go 'boom' LAUNCHPAD CHALLENGE: Re-design high-tech, global brand Our client had made the mistake so many tech companies make. Their products were designed to...
Marketing 101 for Mad (and not so mad) Scientists
We've been involved in helping emerging technologies right out of the laboratory go from tech to successfully sold product or successful exit for over 20 years (we're kind of bad a**es in that area.) So we're confident in giving you this piece of early advice. Your...
No F*s left Friday: There is NO SUCH THING thing as social strategy
That’s right, all of you believers in social as the holy grail, there is no such thing as social strategy. At least not in a vacuum. Here’s why: Social is a channel with subset channels like FB, Instagram, LinkedIn, etc. Social is not strategic; it is tactical You can...
It’s no F*s Left Friday! You suck at branding.
That's okay -- so do we. We all suck at branding when it comes to our own brand, You see, when it comes to brand development, we have found the biggest mistake companies make is trying to D.I.Y. it. Even your internal teams who are the brightest, most creative, best...
Superstition realized…
So my mother had a superstition. On New Year's day, beginning as early as 12:01 a.m., you should DO the things you want to have occur in that year and avoid the things you don't (like chores, busy work, unpleasant tasks). So, in that vein, I spent yesterday doing some...
A toast to resolutions!
It seems to have become fashionable to eschew resolution-making. Provocative headlines citing studies of how often resolutions fail are filling my Facebook feed. But we'd like to raise a toast to resolutions! (BTW- we'll admit it's a slightly self-serving toast -- it...