Mar 20, 2018 | Rocket Fuel
So when we venture out to share the messaging about what we do with the B2B and tech communities we love, we are bombarded with questions about how we achieve marketing success for our clients. And inevitably, people jump to asking questions like: Do you do social?...
Feb 12, 2018 | Rocket Fuel
We help our clients create strong marketing elevator pitches. But, paring down marketing services into a 30 second elevator speech is not necessarily the best — or at least not the easiest — idea. Oh, don’t get us wrong — we have a number of elevator...
Sep 15, 2017 | Rocket Fuel
We LOVE guerrilla marketing campaigns. We can’t get enough of them. We build flash mobs, send out flying pigs, create dragon costumes, give away cute plush puppies… Our campaigns are fun, engaging, memorable, socially shareable and really stand out in an...
Jul 5, 2016 | Rocket Fuel
We like the following post from Heidi Cohen. We’re planning a future post to help technology business builders by providing our view on the differences between marketing, marketing communications and the many marketing sub-categories. We think it can be...
May 5, 2016 | Corporate social responsibility, Missions
The Vision: LAUNCHPAD CHALLENGE: Maximize clients’ CSR Efforts AXIS had long been a large sponsor of the security industry’s Mission 500. Both corporate giving and employee support had increased year over year. For the fifth anniversary of the Security 5K...
