ROCKET-FUELED READ: Online is nothing without offline
We believe that in B2B marketing, elements of offline marketing like corporate social responsibility, speaking engagements, events, promotional items and even old-fashioned direct mail give your online campaigns depth, soul & dimension. We call it integrated marketing, meaning that each campaign we craft strategically taps the right mix of channels. We think offline and online , not just relying on digital!
We think this read from Clair Jones at Relevance, who says:
“In a perfect marketing world, online and offline marketing should work hand in hand, each driving traffic to the other symbiotically.”
does a great job showcasing campaigns from companies who garner specific benefits using offline marketing tactics. We couldn’t have said it better, so we won’t try!